Ad Tech Mind

How to Improve Ad Viewability on Websites In digital advertising, traffic alone is no longer enough. One of the biggest factors that directly impacts ad revenue today is ad viewability — a metric that measures whether users actually see the ads displayed on your website. A page can generate thousands of impressions, but if users never scroll far enough to see the ads, advertisers may pay less or stop bidding aggressively altogether. For publishers using platforms like Google Ad Manager or programmatic demand sources, improving viewability can significantly increase CPMs, advertiser trust, and long-term revenue performance. What Is Ad Viewability? According to industry standards from the Interactive Advertising Bureau (IAB) , a display ad is considered viewable when: At least 50% of the ad is visible on screen For at least 1 continuous second For video ads, the requirement is typically: 50% visible for at least 2 continuous seconds This means an ad loaded somewhere fa...

The Shift from SEO to GEO (Generative Engine Optimization) For more than two decades, Search Engine Optimization (SEO) defined digital visibility. The objective was clear: rank on the first page and capture clicks from the familiar “ten blue links.” That era is fading. As we move deeper into 2026, a fundamental shift is underway—one that’s redefining how users discover information and how brands earn attention. The focus is no longer just on search engines. It’s on Generative Engine Optimization (GEO) . With AI systems like ChatGPT, Gemini, and Claude becoming the primary interface for information discovery, the battleground has moved from search result pages to AI-generated answers, summaries, and citations. What is GEO? Generative Engine Optimization (GEO) is the practice of structuring and positioning content so it can be understood, synthesized, and cited by large language models (LLMs) . Where SEO optimizes for ranking algorithms, GEO optimizes for response engines . It’s...