Showing posts with label Content Creation. Show all posts
Showing posts with label Content Creation. Show all posts

Tuesday, April 1, 2025

Complete Guide: How to Set Up Your Website with Bing Ads (Microsoft Advertising)

 

Introduction to Bing Ads (Microsoft Advertising)


Bing Ads, now rebranded as Microsoft Advertising, is a pay-per-click (PPC) platform that allows website owners to monetize traffic by displaying targeted ads. These ads appear on Bing, Yahoo, MSN, and Microsoft Start, helping businesses reach millions of potential customers. Setting up Bing Ads on your website can help you generate revenue through clicks and impressions.

Step-by-Step Guide to Setting Up Bing Ads on Your Website

Step 1: Create a Microsoft Advertising Account

  1. Go to the Microsoft Advertising website → ads.microsoft.com.

  2. Click Sign Up and choose whether to sign in with an existing Microsoft account or create a new one.

  3. Enter your business name, website URL, country, and time zone.

  4. Accept the terms and click Create Account.

Step 2: Set Up Your Website for Bing Ads - Once your account is created, you’ll need to integrate ads into your website. There are two main ways to do this:

Option 1: Use the Microsoft Audience Network (MSAN) for Display Ads

The Microsoft Audience Network allows you to display Bing Ads on your website, similar to Google AdSense.

How to Enable Microsoft Audience Network (MSAN) Ads:

  1. In your Microsoft Advertising dashboard, go to Tools > Audience Network Setup.

  2. Click "Create an Ad Unit" and select the type of ad format (display ads, native ads, or text ads).

  3. Customize the ad settings (size, style, colors).

  4. Generate the Ad Code and copy it.

  5. Paste the ad code into your website’s HTML source code (usually in the <head> section, sidebar, or within content areas).

💡 Tip: Place ads in high-visibility areas like the top of articles, sidebars, or within content for better engagement.


Option 2: Monetize Content with Microsoft Start Partner Program (MSN Content Monetization)

If you run a news, blog, or media site, you can earn revenue by syndicating your content to Microsoft Start and MSN.

How to Apply for Microsoft Start Partner Program:

  1. Visit the Microsoft Start Partner Hub.

  2. Submit your website for review (make sure you have high-quality, original content).

  3. If approved, your articles will be displayed on MSN, Microsoft Edge, and Bing News, generating revenue from Microsoft’s ad network.

💡 Tip: This works best for publishers, bloggers, and media sites looking to expand their audience and monetize content.


Step 3: Install Microsoft Clarity for Website Insights (Optional but Recommended)

To track how visitors interact with your ads, install Microsoft Clarity, a free analytics tool that provides heatmaps and session recordings.

How to Set Up Microsoft Clarity:

  1. Go to clarity.microsoft.com and sign up.

  2. Add your website and generate the Clarity tracking code.

  3. Paste the code into your website’s <head> section.

  4. Use Clarity’s dashboard to analyze visitor behavior and improve ad placements.


Step 4: Optimize Ads for Higher Revenue

  1. Test different ad placements – Try sidebar ads, in-content ads, and header ads to find the best-performing spots.

  2. Use responsive ads – Ensure ads fit all screen sizes for mobile and desktop users.

  3. Filter low-performing ads – In the Microsoft Advertising dashboard, block irrelevant ads that don’t convert well.

  4. Improve website speed – A slow-loading website can reduce ad revenue. Use tools like Google PageSpeed Insights to optimize performance.


Step 5: Monitor Earnings and Get Paid

  1. Go to the Microsoft Advertising dashboard to view earnings and ad performance.

  2. Payments are made through bank transfer, PayPal, or check, depending on your country.

  3. The minimum payout threshold varies, but typically it’s $100 before you can withdraw funds. 

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Tuesday, October 29, 2024

Tips on how to improve LCP on your site after monetization

Improving Largest Contentful Paint (LCP) on your site after monetization is essential for ensuring a positive user experience. LCP measures how quickly the largest visible content element on your page loads and is fully rendered. A good LCP score is under 2.5 seconds. Here are several strategies to enhance LCP while managing your monetization efforts:


1. Optimize Images and Media

  • Use Appropriate Formats: Use modern image formats like WebP or AVIF, which offer better compression without compromising quality.
  • Compress Images: Optimize images to reduce file sizes. Use tools like TinyPNG or ImageOptim to compress images without significant loss in quality.
  • Specify Dimensions: Always specify the width and height attributes in your image tags or CSS. This helps the browser allocate space for images before they load.
html
<img src="example.webp" alt="Example" width="800" height="600">

2. Improve Server Response Times

  • Optimize your server and hosting environment to ensure fast response times. This may involve choosing a better hosting plan or provider, optimizing your database, or using server-side caching.

3. Use a Content Delivery Network (CDN)

  • Implement a CDN to serve static assets (like images, CSS, and JavaScript) from locations closer to your users. This reduces latency and speeds up content delivery.

4. Minimize Render-Blocking Resources

  • Defer Non-Critical JavaScript: Use the defer or async attributes for script tags to prevent them from blocking rendering of the main content.
  • Inline Critical CSS: Inline critical CSS needed for rendering the above-the-fold content and load non-critical CSS asynchronously.

5. Optimize Fonts

  • Load web fonts efficiently by using the font-display: swap; property in your CSS. This ensures text is visible while fonts are loading, preventing delays in rendering.
css
@font-face {
    font-family: 'MyFont';
    src: url('myfont.woff2') format('woff2');
    font-display: swap;
}

6. Eliminate Unnecessary Plugins and Scripts

  • Review your site’s plugins and scripts, especially third-party ones like ads and tracking scripts. Remove any that are unnecessary, as they can slow down your site.

7. Lazy Load Off-Screen Content

  • Implement lazy loading for images and iframes that are off-screen to reduce the initial load time for above-the-fold content.
html
<img src="example.jpg" loading="lazy" alt="Example">

8. Optimize Your CSS

  • Minimize and compress CSS files to reduce their size and improve loading times. Combine CSS files where possible to reduce the number of HTTP requests.

9. Reduce the Size of Your HTML

  • Optimize your HTML structure to reduce its size. Remove unnecessary comments and whitespace, and ensure that only essential elements are loaded initially.

10. Monitor and Test Regularly

  • Use tools like Google PageSpeed Insights, Lighthouse, or WebPageTest to monitor your LCP score and identify areas for improvement. Make adjustments based on the insights gained from these tools.
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How to prevent Cumulative Layout Shift (CLS) when adding Ads on your site.

To prevent ads from causing layout shifts on your site, it's important to implement best practices for ad placement and sizing. Here are some effective strategies:


1. Specify Size for Ad Containers

  • Always define the width and height of your ad units in pixels or percentages. This ensures the browser reserves space for the ad before it loads.
html
<div class="ad-container" style="width: 300px; height: 250px;">
    <script>/* Ad code here */</script>
</div>

2. Use Responsive Ads Carefully

  • If using responsive ad units, ensure the parent container has a defined aspect ratio. This helps maintain layout integrity during loading.
css
.responsive-ad {
    width: 100%; /* Full width */
    height: auto; /* Maintain aspect ratio */
    padding-bottom: 75%; /* Example aspect ratio for 300x250 */
    position: relative; /* Position relative for absolute child */
}

3. Implement a Placeholder for Ads

  • Create a placeholder or a "dummy" ad container with fixed dimensions. This helps prevent layout shifts while the ad loads.
html
<div class="ad-placeholder" style="width: 300px; height: 250px;">
    <!-- Placeholder content -->
</div>

4. Reserve Space for Ads in CSS

  • Use CSS to ensure there’s a reserved space for the ad. This can be particularly useful for dynamic ads where the size might vary.
css
.ad-space {
    width: 300px; /* Fixed width */
    height: 250px; /* Fixed height */
    overflow: hidden; /* Hide overflow */
}

5. Load Ads Asynchronously

  • Load ads asynchronously to prevent them from blocking the rendering of other content. This can improve the overall loading experience.
html
<script async src="https://your-ad-script.js"></script>

6. Use Lazy Loading for Ads

  • Consider lazy loading ads that are off-screen. This can help manage loading times and prevent layout shifts for ads that aren’t immediately visible to the user.
html
<div class="lazy-ad" data-src="your-ad-code">
    <!-- Lazy loading logic -->
</div>

7. Minimize the Use of Pop-Up Ads

  • Avoid using pop-up ads that cover the main content and cause shifts when they appear. Instead, consider using static banners that fit within the layout.

8. Test Your Ads Setup

  • After implementing your ads, use tools like Google PageSpeed Insights or Lighthouse to check your CLS score and see if the ads are causing any layout shifts.

9. Regularly Update Ad Sizes

  • Stay updated with the latest ad sizes recommended by ad networks and make sure your site accommodates these dimensions properly.

Conclusion

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Tuesday, October 22, 2024

Here's a step-by-step guide on how to start a Blogger site and get it monetized with Google AdSense:


Part 1: Setting Up a Blogger Site


  1. Create a Google Account
    If you don’t already have one, sign up for a Google account. This will give you access to Blogger and AdSense.

  2. Go to Blogger

    • Visit Blogger.
    • Log in with your Google account.

  3. Create a New Blog

    • Click on the "Create New Blog" button.
    • Choose a title for your blog.
    • Select a domain name (URL) that reflects your content. For example, yourblogname.blogspot.com.
    • Choose a template/design for your blog. You can customize this later.

  4. Customize Your Blog

    • Go to the "Theme" section and customize the look of your blog.
    • Adjust the layout by going to the "Layout" section, where you can add widgets like a search bar, about section, and social links.
    • Add essential pages: About, Contact, Privacy Policy, and Disclaimer. You can create these under the "Pages" section.

  5. Start Writing Content

    • Click on "Posts" and start creating blog posts by clicking "New Post".
    • Focus on creating high-quality, original content in a niche that you are passionate about.
    • Make sure your posts are informative, engaging, and valuable for your readers.
    • Use images and labels (tags) to organize your content better.

Part 2: Preparing for AdSense Approval

  1. Meet AdSense Eligibility Requirements

    • Your blog must have enough high-quality content. Ideally, aim for at least 10-15 well-written blog posts.
    • Your blog should be at least 1-2 months old, but sometimes it may take longer.
    • Ensure that your blog adheres to Google AdSense’s program policies.
    • Create essential pages like a Privacy Policy and Disclaimer, as these are required by Google AdSense.

  2. Set Up a Custom Domain (Optional)

    • While not mandatory, setting up a custom domain (e.g., yourblog.com) adds professionalism and trust to your blog.
    • You can purchase a custom domain through platforms like Google Domains, GoDaddy, or Namecheap.
    • Connect the custom domain to your Blogger blog by going to "Settings" > "Custom domain" and following the instructions.

  3. Increase Traffic

    • Share your content on social media and engage in relevant online communities to increase your readership.
    • Focus on Search Engine Optimization (SEO) by using relevant keywords, writing descriptive meta tags, and creating high-quality backlinks.

  4. Ensure a User-Friendly Design

    • Make sure your blog is mobile-friendly.
    • Your site should load quickly and have easy navigation for readers.

Part 3: Applying for AdSense

  1. Go to the Earnings Tab in Blogger

    • Log into Blogger.
    • Click on the "Earnings" tab in the left sidebar.
    • Click “Sign up for AdSense”. You will be redirected to the AdSense website.

  2. Apply for an AdSense Account

    • Fill out the required information such as your blog URL, name, and address.
    • Google will review your site, and the approval process may take a few days to a few weeks.

  3. Wait for Approval

    • Google will notify you via email once your site is approved. During this time, continue posting content and ensuring that your site follows AdSense policies.

Part 4: Setting Up Ads on Your Blog

  1. Enable Ads on Blogger
    Once approved, go back to your Blogger account:

    • Click the "Earnings" tab and turn on AdSense.
    • You can choose to enable ads to show automatically on your blog or place them manually in specific locations (sidebar, header, etc.).

  2. Monitor and Optimize Ad Performance

    • Log into your AdSense account to monitor your earnings and performance.
    • Experiment with different ad placements to see what works best (without overcrowding your blog).
    • Focus on improving user experience to increase ad clicks, like reducing page load time and making your blog visually appealing.

  3. Adherence to AdSense Guidelines

    • Continue to follow AdSense's policies to avoid getting your account suspended.
    • Do not click on your own ads or encourage others to do so.

Part 5: Maximizing Ad Revenue

  1. Write Content Consistently

    • Create content consistently to grow your traffic, as more visitors mean more chances for ad clicks.

  2. Diversify Monetization

    • Besides AdSense, consider additional monetization options like affiliate marketing, sponsored posts, or selling your own products.

  3. Engage Your Audience

    • Respond to comments, share your posts on social media, and create an email list to keep readers engaged.

By following these steps, you'll not only have a fully functional Blogger site but also one that is primed for monetization with Google AdSense.

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Complete Guide: How to Set Up Your Website with Bing Ads (Microsoft Advertising)

  Introduction to Bing Ads (Microsoft Advertising) Bing Ads, now rebranded as Microsoft Advertising , is a pay-per-click (PPC) platform tha...