Ad Tech Mind

Introduction to Bing Ads (Microsoft Advertising)

Bing Ads, now rebranded as Microsoft Advertising, is a pay-per-click (PPC) platform that allows website owners to monetize traffic by displaying targeted ads. These ads appear on Bing, Yahoo, MSN, and Microsoft Start, helping businesses reach millions of potential customers. Setting up Bing Ads on your website can help you generate revenue through clicks and impressions.

Step-by-Step Guide to Setting Up Bing Ads on Your Website

Step 1: Create a Microsoft Advertising Account

Go to the Microsoft Advertising website → ads.microsoft.com.
Click Sign Up and choose whether to sign in with an existing Microsoft account or create a new one.
Enter your business name, website URL, country, and time zone.
Accept the terms and click Create Account.

Step 2: Set Up Your Website for Bing Ads - Once your account is created, you’ll need to integrate ads into your website. There are two main ways to do this:

Option 1: Use the Microsoft Audience Network (MSAN) for Display Ads

The Microsoft Audience Network allows you to display Bing Ads on your website, similar to Google AdSense.

How to Enable Microsoft Audience Network (MSAN) Ads:

In your Microsoft Advertising dashboard, go to Tools > Audience Network Setup.
Click "Create an Ad Unit" and select the type of ad format (display ads, native ads, or text ads).
Customize the ad settings (size, style, colors).
Generate the Ad Code and copy it.
Paste the ad code into your website’s HTML source code (usually in the <head> section, sidebar, or within content areas).

💡 Tip: Place ads in high-visibility areas like the top of articles, sidebars, or within content for better engagement.

Option 2: Monetize Content with Microsoft Start Partner Program (MSN Content Monetization)

If you run a news, blog, or media site, you can earn revenue by syndicating your content to Microsoft Start and MSN.

How to Apply for Microsoft Start Partner Program:

Visit the Microsoft Start Partner Hub.
Submit your website for review (make sure you have high-quality, original content).
If approved, your articles will be displayed on MSN, Microsoft Edge, and Bing News, generating revenue from Microsoft’s ad network.

💡 Tip: This works best for publishers, bloggers, and media sites looking to expand their audience and monetize content.

Step 3: Install Microsoft Clarity for Website Insights (Optional but Recommended)

To track how visitors interact with your ads, install Microsoft Clarity, a free analytics tool that provides heatmaps and session recordings.

How to Set Up Microsoft Clarity:

Go to clarity.microsoft.com and sign up.
Add your website and generate the Clarity tracking code.
Paste the code into your website’s <head> section.
Use Clarity’s dashboard to analyze visitor behavior and improve ad placements.

Step 4: Optimize Ads for Higher Revenue

Test different ad placements – Try sidebar ads, in-content ads, and header ads to find the best-performing spots.
Use responsive ads – Ensure ads fit all screen sizes for mobile and desktop users.
Filter low-performing ads – In the Microsoft Advertising dashboard, block irrelevant ads that don’t convert well.
Improve website speed – A slow-loading website can reduce ad revenue. Use tools like Google PageSpeed Insights to optimize performance.

Step 5: Monitor Earnings and Get Paid

Go to the Microsoft Advertising dashboard to view earnings and ad performance.

Payments are made through bank transfer, PayPal, or check, depending on your country.

The minimum payout threshold varies, but typically it’s $100 before you can withdraw funds.